The lack of urgency business owners in Brisbane and Australia have shown towards an integrated online presence is alarming. If you didn’t realise web design was important yesterday and make some changes today, chances are your business is dead tomorrow.
It still surprises me that we receive calls each and every day of business owners just now seeing the importance of building a website. Now don’t get me wrong, it is never to late to start, but like learning to surf, it’s easier when your younger believe me. I want to take you on a little walk down the path of business, marketing and SEO in Brisbane over the next few years. I know this road, because we walked it a few years ago in the already emerged and far more competitive US Market.
The very late adopters of online are only just now realising the significance of having a website. The reality is, even if you are only realising it now, that this time has well and truly passed.
The next step is clients having a website and engaging search engine optimisation services in order to rank their websites on Google. Now the majority of business owners in Brisbane and Australia are between stage one and two, the reality is the time for this to be enough has well and truly passed also.
After this stage there is generally an information overload and crisis mode sets in. Here clients realise how much business they are losing and frantically try and get a Facebook, Twitter, Pinterest, Video Marketing on Youtube, writing expert articles, blogging, vlogging, SMS marketing, Google+ Authorship. The truth of the matter is, even if you effectively get all of this underway by yourself. The chances of a regular commitment of unique and engaging content across all of these mediums is slim to nil.
Where we take you at SMBSEO Agency is past all of this and into a world that is sustainable and executed with laser precision. Our mantra is less is more. We schedule less busy work, but when we shoot we score. The content strategies we engage position the business owners and spokespersons as experts in their industry. The result is an integrated approach to marketing today, one where web design, SEO, personal and business brand development are integrated marketing communications across all mediums.
So welcome to today in the US and tomorrow in Australia.
Here’s a short video about yesterday so you don’t get too overwhelmed!
What’s the difference between having a website and having a website that’s geared for SEO?
Okay, well a lot of people have a website and that’s great but having a website without Search Engine Optimisation, or without any internet marketing to drive traffic to, is basically like owning a store and not having any customers. Once you build a website, you have to set it up to drive regular traffic and get visitors to it. Then when those visitors are on the site there has to be a call to action. We have to be pushing them to optin to some type of information that your company is delivering, some type of value your providing or even a call to action for a small minimal purchase to start the transaction or relationship with your client and encourage them, as much as possible, to transact with your business and increase the amount of money that they’re spending on each one of those transactions.