What would you say to people that say, “Internet marketing is well and good but it’s just not for my industry”?
A. Dear, oh dear, oh dear…
SMBSEO Director James Pyle answers this question a little more tactfully in this recent video.
The reality is that if you fail to understand the importance of SEO Services and maintaining an online presence, then it is a question of when, not if your business will fail.
Sounds dramatic I know, but one thing is certain, people aren’t going to suddenly start using the internet less – that’s for sure! If your lacking or lackluster online presence has started hurting you now, you may not even have realised it yet, regardless you better believe they those pain points will only fester as time passes.
Well, I tell them – good luck and good riddance, probably – and I mean it. If you are not with technology and you don’t at least have some type of website – even if it’s not search engine optimized and you just have a one page website with your name and company logo on it – that’s better than nothing at all.
In fact, one step better than that would be to get on to Google Local and register your business for a Google Local Business Listing. It doesn’t cost any money and nowadays many are already indexed so all you have to do is claim the listing, getting this set up is a great step in the right direction.
Of course, in order to optimise it, you need a professional to take a look at it. Those are the types of things that we can provide to help our clients establish a presence online so they can control the pull of traffic to that online presence and drive up business.
The other concept that some business owners fail to grasp, is that of incremental growth and nurturing of an online presence. We position our clients as experts in their industry. The only avenue to achieve this is through a continual and incremental focus on industry leading content. Any SEO company in Brisbane that fails to realise the significance of this unique and expert content is merely promoting a weaker brand. The bottom line is, a well written, unique and relevant Number 3 on Google is better than a flawed, hodgepodge, weaker brand sitting in Number 1.
As far as we are concerned, if you’re at the top of Google, with a weak brand and message. You’ve effectively bought an ugly billboard on the side of the road. We are all about a cohesive feel at every touch point and we focus on minimalism while doing the little things right.
A final note, if you’ve read this to the end and still don’t think you need a professional to engineer your internet marketing, then we wish you the best of luck!