At the heart of seamless online branding and online marketing, is the often overlook and misunderstood area of web development. What most people think is web design is actually web development and the services we provide are focused on integration of functionality, user experience and maximum SEO effect. At SMBSEO we like to identify as experts in Web Development Brisbane, but don’t take our word for it, let us show you.
So many companies are concerned about getting a website launched so that they have an online presence. Yet most have no idea how important the integration of their existing branding and messaging on their overal rankings and chance to be at the top of Google and other major search engines. Everyone is focused on the front end, all the glitz and glam, but it is the back end that is the true life blood and determining factor of how a successful SEO efforts will be.
Here’s the run down on what we believe are the most important components of web development:
1) Functionality – site layout, guiding the customer from initial prospect, through process whether it be education, selling, credibility or authority building or increasing brand awareness. This is all executed through a strategic and functional flow to all web development.
2) User experience – this is the design appeal of the website, a balance of images, videos, interactivity and content in order to create the most visually appealing website which integrates with your brand message and appeals to your targeted clients
3) SEO Optimised architecture – our integrated approach to client, customer and industry research aids our unique keyword research program. We get this built at the base level of the website, so unlike most companies our SEO optimisation is integrated with the website functionality and user experience to present an integrated website. The result is seamless integration of marketing, branding and SEO to delivery synergy of results across the board.
By using these components of web development with the proper integration of your branding and marketing messages online you will reap huge rewards. Our clients experience higher search rankings, higher user engagement, high conversion rates and increased profits.
Our motto is simplicity always wins, it is all about doing less, properly, for greater results – true synergy.