Personal branding is vital in preparing for success for your company or in your career. Before you can define your personal brand there are some things you must consider. Check out our best practices for personal branding that will help you get started.
Personal Branding – Tips from SMBSEO Agency
There are some important things that all companies should be aware of and one of those things is personal branding and its importance. Does your company have a personal brand? Since the beginning at SMBSEO Agency we have sought to clearly define and communicate our brand.
Below are some of our best practices:
Vision & Mission: Always start your project with a vision that you feel strongly about. This passion is the vital drive to help you accomplish your goals. We dedicate plenty of time and resources to ensure our vision is clearly defined. This helps your company plan effectivley for the short and long term. For example, our vision helps drive decisions for hiring and revenue generating strageties. Therefore, address your company’s vision and mission as part of your personal branding to prepare your company for success.
Content: One of the best personal branding tools available is online content development for blogs and article sites. Some of the greatest places to establish the credibility and authority of your work is on renowned article sites like Ezine Articles. When it comes to content, it is important to provide value for your readers. If your content also encourages discussion among your readers, even better. All the content our company publishes online is structured to be highly informative and to be top quality. We spend more time researching for useful information to provide our visitors. Because of this we drive more clients to our website. Content is King! Believe it, own it and provide your best quality information openly and willingly.
Awareness: Avoid typo errors and other unessesary mistakes on anything you brand. This is vital to ensure professionalism in all mediums (look at you all checking closely for typo’s now!). Your branding should always be clean, concise and to the point. Save the 300 word sentences for love poems.
Authenticity: Don’t copy other brands, define your niche and own your space. Don’t just post on twitter repeatedly how great your company is. Instead aim to prove and show people how great it is. We strive to promote authenticity in all products and services we provide our readers. Believe us when we tell you, this is the cornerstone of our agency’s ethos. Check out Managing Director James Pyle’s videos on Youtube, no script, no fluff, just pure authenticity: SMBSEO Marketing Video’s on Youtube.
Understanding your Target Market: From the very beginning we set goals to understand the needs and goals of our target market. These demands change and the own niche you cater for will change over time as well. REMEMBER – branding is a balancing act of consistency, strategic planning and adaptability and innovation. Congruence is vital, but the past doesn’t necessarily dictate the future!
These are some guiding principles we incorporate at SMBSEO.
The bottom line is; define clearly, plan strategically and execute with passion. You can’t go wrong!