Starting an online business can be exciting and difficult at the same time for experienced and inexperienced business people alike. Are you aware that as an online start-up you can very easily carve a slice of Australia’s $16 billion retail industry? A recent report suggest that by focusing your efforts on online discounts and deals, group buying and mobile applications you can create an online business to provide the desired income you deserve.
According to the report, “Australian consumers spent $15.9 billion online in 2011, representing 64% growth over 2010, with the main driver of growth being demand for discounted offerings” (Michelle Hammond ,2012). Presently, many consumers are fascinated with the cheap deals and better prices they get from online stores because they know that the products come directly from the manufacturer or seller, cutting out entire portions of out-dated distribution channels.
It could really be that exciting, but without proper knowledge and guidance, all your efforts can too easily go to waste. To help you with this matter, the experts at SMBSEO are always ready to assist you. We have talented team of developers and designers who are focused on the end result and maximizing the effectiveness of your online efforts. It’s a reputable team that can be entrusted with any businesses wanting to either get online exposure or take their current online exposure to the next level.
Here are three tips for start-ups and how with help from a professional organization, they can get in on the online action.
Online discounts and deals
Online discount and deals are very attractive to consumers right now especially for those who are saving money and being practical. Almost every shopper prefers to buy products that are positioned as, sales or discounts. This is why many online retailers have started changing their marketing by offering deals on their homepages and sales specials geared specifically toward attracting new customers.
Applications are very popular nowadays as most people possess smart phones. Your business can take advantage of this as there are circumstances that mobile application usage offers much higher sales compared to online alone. For example, Groupon in the United States have stated that they aim for 50% of their vouchers to be sold via a mobile device.
Group buying offers products and services at radically reduced prices on the condition that the product can be increasingly sold on group buying services only. You could also have a promotional offer such as giving a free product for every 10 successful referrals.
This method helps start-up grows very quickly, especially in retail stores because it offers deals to buyers and delivers qualified leads to sellers making goods available to the group buying. So long as trend continues to satisfy consumer needs, in the next 12 months, consumer good will start to become the main category for group buying. There will also be a union of group buying and daily deals sites that would be a big hit to online retailers.
As you can see, there is plenty of opportunity for nearly every business to make money online. And those who are successful will do so because they realize the necessity of an online presence and the help of experienced professionals to maximize their efforts. When you’ve got an idea and you’re ready for a master plan, locate a trustworthy and reliable company to assist. But be aware that these types of companies can be difficult to locate, so contact the professionals at SMBSEO and put your worries to rest.